Ponchos Rojas

Ponchos Rojas is a design and fashion brand dedicated to the preservation of weaving traditions in the high Andes. The textiles of the Bolivian Andes have an unbroken chain of handcraft that has been passed from generation to generation for thousands of years, and it is now in danger of being lost forever with the push for modernization. By upcycling vintage pieces and working with Bolivian communities to create new works, founders Ana Catalina Rojas de Merkel and Greg Merkel hope to create a broad market appeal worldwide and drive a new economy for Bolivian textiles.